Healthcare CRM

6 Benefits of a Healthcare CRM to Streamline Practice Growth

What is CRM for healthcare and how the heck can it help you market your medical practice more effectively and with much less effort?

If you’re anything like the providers we talk to, you need to find leads and grow your practice. You want to succeed as a business owner while providing excellent care for patients.

You don’t have time to sort through a confusing healthcare CRM market, either. A quality CRM can be a game-changer for your practice marketing strategy!

It will free up valuable time and energy so you can focus on the things that matter and execute an exceptional marketing plan at the same time.

Once it's set up, a CRM generally operates passively in the background, collecting the data you need to serve existing patients, attracting new ones and tracking sales.

The right medical CRM is an excellent return on investment. A CRM system will pay you back almost $9 for every dollar spent.

There are many healthcare CRM features so let's focus on the most important ways it can help you.

What Is a CRM?

CRM stands for "customer relationship management." A CRM is a software platform that serves as a data hub. Generally, CRMs collect, organize and manage patient data. This enables you to deliver high-quality and consistent service.

One of the biggest benefits of a CRM is its sales and marketing tools. These tools are major players in any competitive healthcare marketing strategy.

Most systems feature automated marketing and outreach tools for things like emails, campaigns and social media posts. This makes your marketing and communications much easier and more streamlined.

With so many healthcare CRM companies, it can be confusing to choose the best system for you. However, this choice is critical. Here’s some things to look out for:

Features of Medical CRM Software:

Each type of medical CRM software will specialize in different aspects of the patient - practitioner experience, so choosing the right one will all depend on your specific healthcare needs.

We understand how to connect your target audience with relevant keywords to ensure you are found at the top of the Google search rankings.

Features of HIPAA-compliant Medical CRM Software should include

Database management

Patient information storage

Organization of patient medical records

Report generator

Customizable dashboards

Medication management

Team management

Communication tools with patients

Referral management

A high-quality CRM software should make your healthcare practice run smoother and more efficiently, and enhance your patient’s experience. All of the benefits of using a medical CRM software will undoubtedly help you market your medical practice, and retain your current patient base.

6 Benefits of CRM for Healthcare

6 Benefits of CRM for Healthcare

Healthcare CRM features are numerous but one of the most important benefits is that it gathers and stores patient data using a secure server. Authorized users can access the information they need, when they need it.
Most systems also keep track of data changes, so you can always see who made what changes and when. This is especially important in healthcare, where accurate, up-to-date, HIPAA-compliant data handling is essential.

Cultivate Relationships and Retain Patients

We're not going to lie; it's gotten pretty tough out there. People simply don't trust businesses like they used to. And client conversion is getting harder.
These trends mean that patient retention is more important than ever.
The best CRM healthcare software will help you stay in touch, build trust, provide value and retain existing customers.

Free Up Time by Automating Routine Tasks

Can you imagine sending 1,000 emails individually?
How 2010! Or, going on Instagram, Facebook or X (formerly Twitter) to manually create every single post?
Healthcare CRM companies know that you don’t have time for tedious chores like scheduling, sending online communications and social posting.
It's absolutely crucial that you and all of your team members are free to do what they do best, managing your medical practice.
A good CRM for healthcare can absolutely get the job done!

Harness The Power of Data

What do your patients really want? What drives them and how do they actually behave?

Discover this information and you can transform it into incredible service, brand relevance and skyrocketing sales. Healthcare CRM features and tools will reveal things like:

The best day and time for followers to interact with a social post

Exactly when existing patients open a follow-up sales email and sometimes even why

What factors influence leads to book their very first appointment

There's simply no getting around it.
CRM for healthcare delivers the sophisticated customer insights and powerful data analytics that are essential for success in a highly competitive market.

medical crm review doctor's desk

Identify and Convert Leads Into Patients

How can you attract prospective patients? What exactly gets them in the door? These days, it usually starts online.
It begins with them learning about you or your brand. It develops with ongoing exposure through your website, social media and digital marketing.
A key CRM benefit is access to a suite of effective lead generation and cultivation tools such as:

Email campaigns to build a "get to know us" funnel with a unique offer.

Chatbots to engage a potential patient and answer their most commonly asked questions.

Done-for-you website email capture forms.

SEO tools to tell you which keywords bring leads in - and which don't.

Increase Your Profits

We've made it to the bottom line.
With all of the benefits of a CRM, I’m sure you can imagine how it will impact your revenue.
Healthcare CRM companies consistently report significant revenue growth as a result of effectively using their platform.
Exact profit impacts can vary but at this point there’s no denying that they’re significant and fairly well-proven. Also be sure to look for an industry-specific CRM in the healthcare space.

Is a Medical CRM Right for You?

We hope this breakdown helps you sort through the many CRM features and benefits you can expect. The right platform can really be a game-changer for your practice and we encourage you to consider finding a medical CRM to take things to the next level – and take a lot of the load off of your busy staff!

PracticeVIP has developed a proprietary healthcare CRM that is changing the patient communications and marketing game without question. If you would like to learn more, please schedule a software demo right here.