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Marketing a medical practice is critical for a steady flow of new patients.
When your patients turn to online search and social media to find a healthcare provider, will they find you? And if they do, what will they see? will they find you? And if they do, what will they see? Marketing a medical practice is critical for a steady flow of new patients.
In the competitive world of healthcare today, your medical practice marketing strategy must stand out. Online visibility and digital marketing for doctors is critical.
The "modern" patient of today (young, old and every age in between) is more proactive with online research than anytime before.
Nearly 54% of consumers research online before selecting a provider -- how does your website, online brand, patient reviews, social media presence, etc. stack up?
And an estimated 43% of Americans research their doctor's recommendation after their appointment -- think patient retention.
If you want to grow and remain relevant, you must adapt and embrace a proactive medical practice marketing strategy!
Patients want it all
Lower reimbursement rates
Seeing more patients for less money
Financing options for patients, to include payment plans and special offers.
Doc down the street is taking my patients
The primary doesn’t refer to me anymore
Internet stuff that doesn’t make sense
Social media is confusing
Yes, you do! And that’s where we come in. Healthcare marketing ideas that work!
People do business with people they know, like and trust. It’s no different with doctors and medical practices. If patients are familiar with you, trust you and have a great experience with you, they can be your biggest champion!
Online presence and social media now play a huge role in physician selection, with as high as 77% of internet users searching for medical information, reading physician reviews and observing YOUR brand and social media presence (or non-presence).
Branding, social media and targeted digital marketing for doctors are effective strategies for you to DOMINATE your local market.
The first step is embracing a plan and making a decision to be proactive right now.
1. Full marketing assessment, strategy session & recommendations
It’s important to have a plan. After all, how can you get somewhere if you do not know where you’re going? The same is true of medical practice marketing. It’s important to take the time at the beginning to assess what is needed.
What are your big picture practice goals? What do you want your practice to look like one year (and five years) from today? This session will begin to answer those questions and create a blueprint for your future practice growth strategy.
2. Ensure your brand identity is compelling, congruent & aligned across all areas of your practice
Why do you think that the McDonalds logo and branding are the same anywhere on the planet? They know that customers like familiarity. The same is true when it comes to medical practice marketing.
Patients are more likely to trust something or someone they are familiar with. Is your brand synchronized across your website, social media and other forms of advertising? Marketing a medical practice is a bit of an art; the colors, the layout, the design, the messaging – all must be congruent.
Our digital marketing for doctors will ensure your brand identity is compelling, congruent and aligned across all areas of your practice.
3. Create your Facebook, Instagram & Twitter page (or update)
Do you have a Facebook page for your practice? How about Instagram? Does it look awesome? Is it congruent with your brand identify? How about patient reviews? Is it configured correctly? For example, if you have more than one location, have you set up your Facebook locations?
More and more patients are finding their next provider online. This is why marketing strategies for medical practices must include an aggressive social media campaign.
4. Growing your Facebook & Instagram pages with laser-targeted “perfect patients”
How many Facebook fans and Instagram followers do you currently have? How many are really prospective patients? When it comes to social media followers, two things are important: Quantity and quality. Quantity is important but are they local to your practice and do they have an affinity towards your services? Quantity is important because you need a larger audience to see your stuff.
Attracting the right type patient is critical for your medical practice marketing strategy. We can attract followers of your target demographic, including age, gender, location and interests – your “prefect patient!”
5. Photoshoot at your practice, high-quality images for your brand
Let’s face it, it’s hard to build a strong house with weak content. Especially if you are in the med spa or plastic surgery market, “the look” is even more important. In order to create a compelling brand identity, we need good content.
This is why taking the time to do a photoshoot at your practice is so important. These high-end photos, presenting you in the best possible light, can be used on your website, social media profiles and in other marketing materials.
6. Website buildout or recommendations to your existing site
You need a website, period. And it needs to be a good one. Mobile friendly, fast load speed and consistent content. Our web developers specialize in building modern, mobile-friendly medical websites.
If you already have a website, we can further develop your online hub and make improvements where necessary. Of all your medical marketing strategies, an effective Search Engine Optimization (SEO) campaign is essential to get your website to the top of Google search results.
7. Daily social media posting
The world of social media is an ever-changing and highly interactive space, greatly impacting opinion, trends and decisions. This is why marketing a medical practice must incorporate social media for doctors.
Your patients of all ages and demographics are Tweeting, Facebook scrolling and Instagram’ing; you must be there too! Our social media experts produce frequent content for you that is engaging and consistent with your brand. We also run targeted Facebook and Instagram ads.
8. Positioning your website at the TOP of Google
This is perhaps the most important piece of marketing a medical practice. Let’s face it, if patients want to find a doctor, they GOOGLE it. So if you are not coming up on the top of Google search results, they will not find you.
Our SEO for doctors strategy specializes in medical SEO and getting you to the top of search on Google, Yahoo and Bing. This requires an awesome website (with good “one-page” SEO) and consistent content (blogging), among other things. Our team will help you get there!
9. In-office marketing
Even in a world of the Internet and online marketing, sometimes it helps to add a touch of old-fashioned, face-to-face marketing. Taking the time to meet with other referral sources – such as other providers – can often create great relationships which lead to long term referral trends.
As a doctor, it can be hard to find time to do this. Leverage technology such as Zoom and host meetings; l incentivize your referral partners and make them feel special!
10. Email marketing and patient newsletters
Outside of seeing a patient in the office, do you stay in touch with them? When it comes to medical practice marketing, often the best source of future patients can be current patients. They are already familiar with your brand and trust you, and can also be a great source of new referrals.
It is important to keep in touch with your patients with relevant and engaging communication. An email newsletter is an efficient and cost-effective way to do this. If you need help with this, we can write and deliver your monthly custom newsletter for you.
11. High quality print brochures & referral tear pads
Traditional marketing materials, such as brochures, still have a place in marketing a medical practice. And you should absolutely leverage this. A beautiful branded brochure is still important to have in your office and around the community. To help with referrals from other local providers, you have to make it easy.
That’s why our referral tear pads are an effective strategy. We design a branded tear pad for you to make it easy for your local referral partners.
12. Staff training & team building
A lot of hard work and resources goes into attracting new patients, so it is extremely important the voice on the phone and the greeting at the front desk is awesome every time. First impressions are lasting impressions.
We host a variety of staff training both in office and via webinars to assist your team in the "awesome" department! Phone etiquette, face to face interactions, interpersonal communication, up-selling and a host of other topics are available for your staff.
13. Branded on-hold messaging
Medical practices get busy! And sometimes it is necessary to keep patients on hold over the phone. But why waste this time? You have your patient’s attention and you need leverage that.
Branded on-hold telephone messaging is a great way to remind patients of the services you provide, promotions, announcements, upcoming events and strategic “up-selling” of premium services.
14. Patient education seminars
Good physician practice marketing will get your patient through the front door. And there is no better way to leverage this than with a patient education seminar. By educating an interested audience (your existing patients or the general public), they can see, hear and feel what you are talking about. This is powerful!
We help you fill your seats and script out an effective presentation to close more business.
15. Press releases & local speaking events
Need to get the word out about the latest developments and incentives at your practice? Perhaps you are opening a new location, brought on a doctor or added a new treatment?
We’ll help you get the word out with an effective press release to local media. Additionally, we help you secure speaking events in the community to educate and build brand awareness.
We’ll help you get the word out with an effective press release to local media. Additionally, we help you secure speaking events in the community to educate and build brand awareness.
